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Max Maxfield

Papilio: The Untold Story, Part 2

Max Maxfield
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Paul A. Clayton
Paul A. Clayton
7/17/2012 8:46:50 AM
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Beginner
Flattened DNS
"It's suprisingly difficult to come up with a good name that isn't in use or has a URL available! It's easy to overlook how important the name is. :)"

Unfortunately, the domain name system did not develop into the hierarchical name space that was intended.  In fact, the recent opening of top level domain name registration is likely to further flatten the name space (even though such could--in theory--help if categories rather than companies were used).

Like trademarks, domain names should be constrained with geography (a company doing business only in London should not need [or benefit from] a global .com domain name) and category.  (As with trademarks, some organizations wish to overstep their bounds by prohibiting the use of a trademark in a different category or location.)

(I am also somewhat annoyed that the U.S. uses TLDs rather than subdomains within .us.  .gov is not the base for a universal (or even world wide) government.)

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Max Maxfield
Max Maxfield
7/16/2012 12:53:05 PM
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Blogger
Re: Very Interesting
@Jack: Maybe I should capture MaxTheMagnificent.com while it's still going .... dang ... it's already taken ... possibly by myself, but I'm not sure. The reason I say this is that if you enter www.MaxTheMagnificent.com you get taken to a page saying "Mobile Me is closed" ... I'm wondering if Apple used one of my old Gmail names for thsi without telling me ... strange...

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jackgassett
jackgassett
7/16/2012 12:47:25 PM
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Beginner
Re: Very Interesting
It's suprisingly difficult to come up with a good name that isn't in use or has a URL available! It's easy to overlook how important the name is. :)

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Max Maxfield
Max Maxfield
7/16/2012 11:32:12 AM
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Blogger
Re: Very Interesting
@Brian: I agree with that -- in the past I've worked with a number of small companies, and if at all possible I get them to look at URL availability and Company name availability first -- it's a real pain if you register a company name but you can't get a URL that's the same (or even close) ... or vice versa.

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Brian
Brian
7/16/2012 11:02:41 AM
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Guru
Re: Very Interesting
 

Hi Jack,

I agree with Max - very interesting - and, the points about marketing are right on.  Inventors and small businesses alike usually have good products/services but struggle with the marketing aspect.  The online and search engine aspect is so important now that I've even heard people talk about choosing a company name based upon URL availability, search results, etc.

 

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Max Maxfield
Max Maxfield
7/16/2012 10:00:56 AM
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Blogger
Re: Very Interesting
As a follow-on search-engine thought -- about 10 years ago I was researching silicon chip "substrates" -- I think the search engines are more "intelligent" now, but at that time, I just ended up with million sof pages talking about the gravel  (or whatever) that goes in the bottom of fish tanks...

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Max Maxfield
Max Maxfield
7/16/2012 9:58:28 AM
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Blogger
Very Interesting
Hi Jack -- thanks so much for sharing this story with us -- it's both interesting and inspiring. I think the point about marketing is very important -- this is something young  entrepreneurs should really pay attention to. It was very intersting to me personally how (a) you picked the original name "Butterfly" (because of the FPGA's ability to transform itself) and (b) how you changed it to "Papilio" which is the Latin for Butterfly but is much more "useful" / "marketable" in terms of search engines.

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